Delta Air Lines is transforming a look for their employees with new uniforms designed by Zac Posen. They came to collaborate with a team of 18 students from different majors at SCAD to create a branded fitting event, showcasing over 30,000 employees. The event was live and taken place in 16 cities internationally from January to May 2018.
During the 9 weeks of course, our team and I researched and synthesized initial concepts, revised from Delta client’s feedback and presented our final concept through an user jouney. I was involved in the social media, graphics, and process book teams.
SCAD Pro Course
SCAD Pro X Delta Airlines
9 weeks; 2017
History Wall is the first part of the journey that employees see when they enter the fitting event. Delta's uniform history is rich and engaging, and encourages pride amongst all employees as they receive their new uniform.
As part of the advertising and graphic design teams, I came up with the idea of creating a photo booth area with a stand-alone iPad that allows Delta employees to show off their new transformative look and share it on social media using #DeltaReadyForTakeoff. The appearance of social media engages other co-workers to visit an in-person fitting event to experience the sense of the Delta Proud Community.
Graphic designers and I collaborated and designed the process of the project.
© Stephanie Park 2022