Mint Student

(This was a submission for AKQA Future Lions 2018 Competition.)

Millennials in the United States are saddled with a mountain of student loan debt. The application makes use of artificial intelligence to help students gain a better understanding of their financial situation. It recognizes the user's voice based on its tone and pairs it with a personal artificial intelligence advisor who provides daily expense advice. The friendly appeal of the characters and the well-organized interface reflect the brand's desire to not only inform but also emotionally support users.