An entertainment hub to discover and manage subscription services
Verizon, a leading telecommunications company, saw an opportunity to simplify how the customers discover and manage direct-to-consumer content like video, audio, and gaming subscriptions. The goal was to create a seamless digital storefront where users could easily explore, purchase, and manage subscriptions in one place.
Agency
Publicis Sapient
Duration
4 months (2022)
My role
UI Designer (Visual, design systems)
Team
1 CD, 2 ACDs, 2 Sr. Designers, 2 Designers
The challenge
Verizon's existing entertainment hub at the time had a fragramented experience. Each subscription partner had its own separate page, making it difficult for users to navigate and manage their services. On top of that, Verizon had just launched a new branding (Brand 3.0), which meant +play needed a design refresh to align with the new visual identity and overall product ecosystem.
Our goal was to reskin +play's experience with the updated branding while improving how users discover and engage with content. The challenge was to create a cohesive, intuitive experience without losing the flexibility needed to accommodate various content partners and their assets.
My role
As a UI Designer, I focused on reskinning the +play experience to align with Verizon’s new Brand 3.0 visual identity and language. My responsibilities included designing cohesive user interfaces and +play specific component library that reflected the updated branding while improving the overall navigation and subscription management experience. I collaborated with product managers and developers to ensure consistency with Verizon’s broader ecosystem and marketing efforts.
Discover Landing Page
As +play is the central place for users to manage their subscriptions, one of the key pages I worked on was the Discover Landing Page. Leveraging both of existing components and Verizon’s updated branding, I designed components that felt more tailored to the +play experience. Some of the main updates included:
• Feature Media – Designed to support a variety of aspect ratios, accommodating vendor-provided assets while maintaining consistent visual quality.
• Page-Level Search – Improved to offer a more intuitive search experience, helping users quickly find content across multiple services.
• Carousels – Adapted to display various aspect ratios and content types, providing greater flexibility in showcasing partner offerings.
Program Information Page for TV shows and movies
The Program Information Page helps users see where their favorite shows and movies are available, while also giving them a clear path to subscribe. I worked on creating responsive layouts that could handle a wide range of vendor-provided assets and content types. I focused on organizing key information—like the synopsis, cast, and subscription options—in a way that felt clear and easy to navigate, so users could quickly understand their options and stay engaged with the content.
To support development and ensure accessibility, I also documented keyboard tab orders and recommended ARIA attributes as part of the final handoff. This helped the team implement a more inclusive experience that worked well across different devices and assistive technologies.
Search & Filter Results
The Search & Filters Results Page was designed to help users quickly find what they’re looking for—whether it’s a show, a specific actor, or a subscription service. I created the page layout with a side panel that supports tab views, making it easy to switch between results for TV & movies, people (cast), and subscription services.
I focused on designing a filtering pattern that felt familiar but flexible, so users could refine their results without feeling overwhelmed. I also paid close attention to the scrolling behavior, ensuring filters stayed accessible while users browsed through content. These details helped improve overall usability and made the experience feel more responsive and intuitive.
Reflections
Designing within a brand system that was still in flux definitely had its challenges. This project taught me how to adapt an evolving visual identity into practical, scalable UI components for a different product context. I also had the opportunity to contribute to the design system and deepen my skills in building reusable components in Figma.
After wrapping up my part on +play, I transitioned into a new internal role where I could lean more into product thinking—stepping more fully into a product design position and taking on greater strategic responsibility in shaping user experiences.
Credit: Campagin by R/GA.